Case Study: Hallow cuts cost per goal by 55.5% and boosts purchases 5x with MobileAction CMP

Hallow cuts cost per goal by 55.5% with MobileAction

Hallow, a top Christian prayer and meditation app, faced challenges optimizing its Apple Ads campaigns based on post-install user performance. Their manual bid adjustment process was time-consuming and prone to error. They partnered with vendor MobileAction, specifically using its CMP (Campaign Management Platform) product, to find a more sophisticated solution.

MobileAction implemented its CMP platform, utilizing its Smart Bidding and Automations tools to optimize Hallow's campaigns towards post-install in-app events. This solution, supported by the vendor's customer success team, led to remarkable results. Hallow achieved a 55.5% lower cost per goal, increased ad spend by 2x, and saw in-app purchases grow by more than 5x, fundamentally transforming their marketing strategies.

Hallow