Case Study: Flashscore cuts CPA by over 30% with MobileAction

Flashscore cuts CPA by 36% with MobileAction

Flashscore, a global leader in instant sports information with over 100 million monthly users, faced significant challenges in managing its Apple Ads campaigns. Their main hurdle was the inability to import key event data, which prevented proper performance tracking and made manual optimization cumbersome. To address this, they partnered with MobileAction and implemented its CMP (Campaign Management Platform) solution.

MobileAction provided an integrated solution that included event data import, Smart Bidding for automated bid adjustments, and custom Automations to streamline campaign management. This approach enabled data-driven optimization and significantly reduced manual effort. As a result of working with MobileAction, Flashscore achieved a 36% decrease in CPA for its brand campaign while doubling ad spend, and a further 30% reduction in CPA for its discovery campaign.

Flashscore