Case Study: eToro achieves 35% more installs and 18% lower cost per goal with MobileAction Smart Bidding and Automations

eToro drives 35% more installs with MobileAction

eToro, a global trading and investment platform, faced challenges scaling its Apple Ads campaigns across multiple markets while protecting cost-effectiveness. Manual bid adjustments were inefficient against fluctuating competition and budget pressures. They partnered with vendor MobileAction to leverage its Automations and Smart Bidding tools to address this.

The solution implemented by MobileAction used Smart Bidding for Cost per Goal optimization and Automations to dynamically adjust bids based on market Share of Voice. This strategy, combined with expanding into new ad placements, drove a 35% increase in installs and a 54% increase in targeted in-app events. eToro also reduced its cost per goal by 18%, achieving significant growth and efficiency.

eToro