Case Study: Entain cuts CPA by 49% and boosts First-time Deposits with MobileAction

Entain cuts CPA by 49% in 3 months with MobileAction

Entain, a global leader in sports betting and gaming, faced challenges optimizing its Apple Ads campaigns for its Foxy Bingo brand. Relying solely on the native platform's manual bidding limited their ability to control costs and achieve their target cost per acquisition (TCPA) in a rapidly changing industry. They partnered with vendor MobileAction to implement an automated TCPA bidding strategy and gain deeper market insights.

MobileAction implemented its CMP platform and its AI-powered Smart Bidding tool for Entain's brand campaign, alongside leveraging ASO tools for organic optimization. This solution provided automated bidding and granular performance analysis. Within three months, Entain achieved a 49% decrease in cost per acquisition (CPA) and an 83% spike in first-time deposits, alongside significant increases in impressions and installs, demonstrating the powerful results from MobileAction's technology.

Entain