Case Study: Consumer Acquisition streamlines creative production and boosts performance with MobileAction

Consumer Acquisition produces over 100,000 creatives per year with MobileAction

The customer, Consumer Acquisition, is a technology-enabled marketing services agency that produces over 100,000 ad creatives per year and manages $150M in monthly ad spend. Their challenge was making the creative research process more efficient at this massive scale, especially in the face of privacy changes, to reduce the high failure rate of new ad concepts and manage multi-million dollar client budgets effectively. They turned to the vendor MobileAction and its Ad Intelligence product for a solution.

MobileAction's solution integrated its Ad Intelligence with Consumer Acquisition's proprietary AdRules software, providing the agency's teams with a creative database to monitor live ads, analyze competitive trends, and inform their development strategies. This integration allowed Consumer Acquisition to identify winning creative trends, reduce ad failure rates, and increase operational efficiency. The result was the ability to craft more profitable creative strategies for clients like Zynga and Bumble, ultimately helping the agency become one of the most successful in its field.

Consumer Acquisition