Case Study: Codeway scales monthly Apple Ads spend by 800% with MobileAction CMP

Codeway scales monthly Apple Ads spend by 800% with MobileAction

Codeway, a top subscription app publisher based in Istanbul, faced operational challenges when trying to scale its predictable Apple Ads spend into new regions. The manual management of campaigns, which involved daily performance checks and manual adjustments, became overly complex. To address this, Codeway turned to MobileAction and its CMP product to automate and optimize its Apple Ads campaigns.

By implementing MobileAction CMP, Codeway automated its previously manual processes with smart rules. This allowed the company to launch more campaigns and experiment with new strategies without increasing its workload. With the help of MobileAction, Codeway successfully scaled its monthly Apple Ads spend by 800% while continuing to meet its return on ad spend (ROAS) goals.

Codeway