Case Study: Bigo Live saves 2+ workdays a week with MobileAction CMP

BIGO LIVE saves 2 workdays a week with MobileAction

Bigo Live, a global video live-streaming social platform, faced challenges scaling its Apple Ads campaigns and identifying new high-converting keywords as it expanded into new markets. The manual processes were resource-intensive and limited their ability to grow. They adopted MobileAction CMP to address these obstacles.

MobileAction's solution provided advanced keyword expansion capabilities and automation, replacing manual work. The implementation resulted in close to 8,000 automated bid adjustments per month and saved the Bigo Live team over two workdays per week. This significantly improved campaign performance and efficiency.

BIGO LIVE