Case Study: Aura enhances app visibility and performance with MobileAction

Aura returns to Top 30 rankings in 3 months with MobileAction

Aura, a provider of online safety solutions, faced challenges in accelerating its app's performance marketing. They lacked visibility into the competitive landscape and comprehensive data on high-volume keywords for optimizing both organic and paid channels. To address this, they partnered with MobileAction, utilizing its ASO Intelligence and Apple Ads Intelligence products.

MobileAction provided accurate data and tools like Search by Keyword and CPP Intelligence, which offered crucial competitive insights. This solution enabled Aura to quickly identify and outrank competitors, returning to top 30 rankings for key terms within three months. The vendor's support also helped Aura optimize its Apple Ads spend, leading to increased installs and free trials from its campaigns.

Aura