Case Study: AliExpress improves ASO performance with MobileAction’s API

AliExpress boosts banner conversion rate by 10% with MobileAction

AliExpress, a major cross-border e-commerce platform, faced significant challenges in scaling its App Store Optimization (ASO) operations across multiple global regions. Their team struggled with manual processes, a lack of competitor data, keyword coverage gaps, and an inability to effectively localize creative assets. To overcome this, they turned to vendor MobileAction and utilized its API solution to gain the structured data needed to power their internal systems.

The solution involved integrating MobileAction’s API to fuel an internal AI Agent that automated competitive analysis and creative benchmarking. This enabled data-driven, localized optimizations at scale. As a result, AliExpress achieved a 10% increase in its app store banner conversion rate, maintained an average conversion rate of 40%, and reached the #4 overall ranking on the App Store, significantly strengthening its global visibility.

AliExpress