Case Study: The Franklin Johnston Group improves resident communication and operations with Mobile Doorman

The Franklin Johnston Group - Customer Case Study

The Franklin Johnston Group, a Virginia Beach-based apartment operator managing more than 14,000 apartment homes across seven states, needed a better way to communicate with residents. Before working with Mobile Doorman, the company relied on emails, flyers, and inconsistent web-based messaging tools, which were inefficient and often failed to reach renters effectively.

Mobile Doorman implemented customized community apps integrated with MRI Property Management Software to streamline resident communication, package tracking, amenity reservations, maintenance requests, and more. The results were strong: onsite teams saved time, resident interactions became easier and more direct, and the Southern Pines community saw app usage reach 64% compared with just 3% for the resident portal.

The Franklin Johnston Group

Chris Beckwith-Taylor

Vice President of Marketing