Case Study: Planned Parenthood mobilizes health insurance enrollment support with Mobile Commons

Planned Parenthood reaches 949 people with Mobile Commons targeted texts

Planned Parenthood, a leading women's health care provider and advocate, faced the challenge of connecting uninsured individuals with enrollment assistance before a health coverage deadline. They partnered with vendor Mobile Commons and utilized its mCommons text messaging platform to reach key communities efficiently.

The solution from Mobile Commons allowed users to text their zip code to receive the location of the nearest enrollment event and confirm their attendance. This targeted mobile strategy connected 949 people to the enrollment process, with 48% of respondents being Spanish speakers. Mobile Commons' platform ultimately helped 28% of those who texted in to begin enrolling in health insurance.

Planned Parenthood