Case Study: Human Rights Campaign boosts donations with Mobile Commons mobile messaging

Human Rights Campaign boosts donations 250% with Mobile Commons

The Human Rights Campaign, an LGBT advocacy group, faced the common nonprofit challenge of effectively reaching and engaging supporters to optimize fundraising amidst crowded communication channels like email. They partnered with the vendor Mobile Commons, utilizing its mobile messaging service to connect with their base more directly.

Mobile Commons implemented a text messaging campaign to engage the Human Rights Campaign's supporters on their mobile devices. The results were significant, with an analysis showing that supporters who were mobile subscribers were 250% more likely to donate than those who were email-only subscribers. The value of a combined email and mobile subscriber was also measured to be over 200% higher, proving the direct and substantial impact of Mobile Commons' solution on fundraising success.

Human Rights Campaign