Case Study: Greenpeace achieves 60% higher conversion rates with Mobile Commons

Greenpeace boosts monthly sustainer conversions by 60% with Mobile Commons

Greenpeace faced the perennial nonprofit challenge of converting one-time supporters into reliable monthly donors to achieve a more stable, predictable income stream. To address this, they partnered with the vendor Mobile Commons to implement a mobile messaging service to better engage their community.

Mobile Commons' solution involved using SMS for action alerts, event invites, and advocacy to foster an ongoing relationship with supporters. This cultivated connection paid off during a phone-banking campaign to recruit monthly sustainers. The result was that subscribers who received mobile communications had a 60% higher conversion rate, with 9% agreeing to donate monthly compared to just 5.6% of non-subscribers.

GreenPeace