Case Study: FanUp boosts fan engagement and email capture with Mobile Commons

FanUp captures emails from 81.78% of participants with Mobile Commons

FanUp, a leading fan engagement platform, faced the challenge of engaging sports fans digitally when COVID-19 prevented them from attending live events. Their traditional SMS strategy for in-venue promotions was no longer viable. They needed a new solution to connect with fans watching from home and partnered with vendor Mobile Commons to achieve this.

Mobile Commons implemented a text-to-win contest solution for a televised bull riding event. Using Mobile Commons' API and FTP integrations, FanUp managed the contest, which successfully captured email addresses from 81.78% of participants and achieved a 71.4% offer redemption rate. The campaign's high engagement led to a repeat promotion and demonstrated the power of SMS for digital fan outreach.

FanUp