Case Study: Shakey's Pizza boosts customer engagement with Mobikon

Shakey's Pizza - Customer Case Study

Shakey’s Pizza, the Philippines’ largest pizza chain, faced a challenge as its store network grew: its brand values were becoming less distinct and customer engagement was starting to decline. To address this, Shakey’s partnered with Mobikon, using its customer engagement and analysis platform to better understand and reconnect with customers across its outlets.

Mobikon deployed tablets and QR codes in Shakey’s stores to capture in-store feedback and profile data from more than 200,000 customers in 11 months. This helped Shakey’s build targeted campaigns and improve customer experience, leading to a 150% increase in email open rates, a rise in average customer rating from 4.1 to 4.5, and a drop in negative reviews from 1.16% to 1.11%.

Shakey's Pizza