Case Study: Thistle and Spire improves Facebook conversion tracking with Mobikasa

Thistle and Spire improves Facebook conversion tracking with Mobikasa in 4 months

Thistle and Spire, a fashion brand based in New York City, hired Mobikasa to address challenges in tracking ad conversions following iOS 14 updates. The brand's Head of Digital needed to implement Facebook Conversions API (CAPI) to establish more accurate performance monitoring for their advertising efforts.

Mobikasa worked to diagnose the root issues and built out event triggers within Google Tag Manager. The vendor’s team set up advanced matching filters and consistently monitored the accounts. As a result, Mobikasa helped Thistle and Spire achieve an increase in triggered events on Facebook and an improvement in conversion tracking accuracy.

Thistle and Spire