Case Study: a leading haircare and beauty brand achieves 76% sales growth with Mobikasa and Shopify 2.0

Leading Haircare and Beauty Brand drives 76% sales growth with Mobikasa

The leading haircare and beauty brand, a fast-growing category leader, faced challenges with an outdated Shopify 1.0 platform that limited its campaign speed, mobile optimization, and flexibility for merchandising updates. To support its rapid scaling and ensure enterprise-level compliance, the brand partnered with vendor Mobikasa for a digital strategy focused on enhancing performance and user experience.

Mobikasa migrated the brand to Shopify 2.0, delivering a faster, mobile-optimized experience and building a resilient campaign infrastructure with custom discounting logic and SEO optimization. The results included a 76% growth in total sales, a 14% increase in AOV, and a 55% rise in total orders. Mobikasa's solutions also enabled seamless high-traffic campaign execution and a higher returning customer rate of 59%.