Case Study: Wild Wing boosts revenue and cuts menu management time with MOBI

How the Canadian wing franchise increased revenue, improved operational efficiency and gained access to important customer data through MOBI

Wild Wing, a popular Canadian wing franchise, was facing operational inefficiencies due to working with multiple third-party aggregators. This created a cluttered order management system that burdened staff and a slow menu management process that took nearly 24 hours for updates. They partnered with MOBI to streamline their operations.

MOBI implemented its Aggregator Middleware to funnel all orders directly to the POS and provided a MOBI Digital Ordering system for a direct web storefront. This solution cut menu management time down from 23 hours to under one hour, a reduction of 22 hours. For Wild Wing, this increased revenue by reducing aggregator fees and provided valuable customer data for making strategic business decisions.

Wild Wing

Clark McKeown

Chief Executive Officer