Case Study: eXtra achieves 100% eCommerce sales growth with Mobify web Push Notifications

United eXtra Electronics grows eCommerce sales by 100% with web Push Notifications

eXtra, Saudi Arabia’s leading consumer electronics and home-appliance retailer serving over 12 million shoppers across 40+ stores in Saudi Arabia, Oman, and Bahrain, faced a retention challenge as mobile web drove rapid growth: more than 2.5 million monthly visitors but limited ways to re-engage mobile web shoppers beyond email, which required signup and missed many users.

Working with Mobify, eXtra implemented web Push Notifications for Android web users—notifications that mimic native app alerts and work even when the browser isn’t active. Within six weeks, opted-in users returned 4× more often, spent twice as much time on site, and delivered a 12% click-through rate; sales from users arriving via web push doubled, making web push the company’s top retention channel.

eXtra

Mujeeb Hazzaa

Chief Business Development Officer