Case Study: PureFormulas achieves 23% higher mobile revenue with Mobify Progressive Web App

PureFormulas Boosts Mobile Revenue 23% with Progressive Mobile Experience

PureFormulas, a leading online health and supplement retailer, needed a faster, more reliable mobile experience as mobile traffic grew. Their adaptive mobile site had slow page loads and a lengthy checkout, which drove high cart abandonment and low conversion rates.

Partnering with Mobify, PureFormulas launched a Progressive Web App—an app-like single-page site with instant transitions and the Payment Request API to almost eliminate checkout forms—making checkout 4x faster with half as many clicks. In a two-month A/B test the new site drove 23% higher revenue per visit, with a 14% lift in conversion rate and a 9% increase in average order value (items per order +13%, items per user +24%), plus app-like features such as push notifications and offline support.

PureFormulas

Carolina Servigna

Director of Technology