Case Study: Paula’s Choice achieves 46% conversion lift and 40% mobile revenue growth with Mobify's Progressive Web App

Paula’s Choice Chooses Progressive Web App and Increases Conversions 46%

Paula’s Choice, a global skincare brand founded by Paula Begoun, was seeing rising mobile traffic but needed a faster, more engaging mobile experience to boost conversions, attract new and returning shoppers, and shorten core task times. Slow load times and cumbersome mobile interactions were causing abandonment and limiting growth, so the team sought a solution that would improve performance and support future innovation without sacrificing discoverability or accessibility.

They launched a Progressive Web App built on Mobify’s Front-end as a Service integrated with Salesforce Commerce Cloud, delivering an app‑like, fast, and accessible mobile site with instant loads, streamlined checkout, and add‑to‑homescreen functionality. An A/B test showed strong business impact: mobile revenue +40%, conversion rate +46%, product views +55%, add‑to‑cart +61%, and a 67% reduction in time to search and add a product to the bag.

Paula’s Choice

Annie Lau

Sr. Director of Site Optimization & Customer Acquisition