Case Study: Lancôme achieves 5% revenue growth and double‑digit social growth with Mobify

Lancôme’s Engaging Progressive Web App Drives 17% Lift in Mobile Revenue

Four Seasons Hotel New York faced a summer slowdown in business travel and needed to attract a new audience to boost bookings and revenue. They aimed to raise awareness of the hotel’s family-friendly amenities by targeting families specifically during the off-peak season.

They launched a 12-week social promotion, #MaxineTakesManhattan, featuring a plush toy Maxine traveling around NYC and integrated it with on-site activations (check-in photos, postcards on pillows, restaurant coloring pages) and outreach to mom bloggers. The campaign drove guest engagement and brand love, grew their social community by double digits, and increased summer revenue year‑over‑year by 5%.

Lancôme

Malik Abu-Ghazaleh

Vice President of Digital Marketing & Ecommerce