Case Study: Ethnicraft achieves consistent brand messaging with MobieTrain

Ethnicraft - Customer Case Study

Ethnicraft, a Belgium-based furniture maker with a globally dispersed team, faced the challenge of maintaining brand consistency and keeping its employees up-to-date on new products. Traditional face-to-face training was no longer efficient for their fast-growing company. They turned to MobieTrain's mobile microlearning platform to solve this problem.

MobieTrain provided a solution that allowed Ethnicraft to create learning paths and share a consistent brand message easily. The platform's gamified elements, including quizzes and badges, made training engaging for employees and improved knowledge retention. By providing uniform access to information, MobieTrain helped Ethnicraft achieve its primary goal of consistent messaging, which is expected to contribute to an increased brand value.

Ethnicraft

Cristina Farrerons

B2B Project Manager