Case Study: a USA-based Yoga & Mindfulness Application increases premium accounts by 12% with MobiDev's AI Coach and Pose Analysis

a USA-based Yoga & Mindfulness Application increases premium accounts by 12% with MobiDev

The customer, a USA-based yoga and mindfulness application, was struggling to grow its base of premium accounts as users did not see sufficient value in its existing offerings. To overcome this challenge, the company hired vendor MobiDev to develop a new AI-powered coaching feature using human pose estimation technology.

MobiDev implemented a comprehensive AI coaching solution with real-time corrective feedback and personalized yoga plans. Following the delivery of this new premium feature by MobiDev, the customer saw a 12% increase in premium paying accounts.