Case Study: Wowzi scales creator marketing with Mobi Lab

Wowzi scales to 84,000 creators with Mobi Lab

The customer, Wowzi, sought to build a scalable creator marketing platform to connect businesses with social media influencers in Africa. They needed a technology partner to bring their idea to life and help them achieve a fast go-to-market strategy. They partnered with the vendor, Mobi Lab, for comprehensive product development services.

Mobi Lab implemented a unified platform comprising an advertiser web app, a creator mobile app, and a back-office system. The solution enabled businesses to launch campaigns and creators to accept gigs and get paid. As a result, Wowzi's platform now boasts over 84,000 creators, more than 180,000 completed gigs, and over 150 onboarded clients. Mobi Lab also provided ongoing CTO as a service to support their growth.

Wowzi