Case Study: Inbank launches Estonia’s first cashback credit card app with Mobi Lab

Inbank launches the first cashback credit card app in Estonia with Mobi Lab

The customer, Inbank, faced the challenge of launching Estonia's first cashback credit card as a mobile-only product that needed to be effortless and build user trust. They partnered with the vendor Mobi Lab for comprehensive product design and mobile development services to create a compelling and secure digital experience.

Mobi Lab implemented the solution by designing a streamlined sign-up flow to optimize user motivation and a fresh, warm visual identity to make the app feel personal and tactile. They developed a secure iOS and Android application featuring biometric login, NFC payments, and a transparent repayment system. The result was the successful launch of the IN Pay app, providing users with immediate access to a virtual card and a clear dashboard to track their growing cashback rewards.

Inbank