Case Study: Estonian Museum of Natural History boosts visitor engagement with Mobi Lab’s augmented reality platform

Estonian Museum of Natural History boosts visitors by 30% with Mobi Lab

The Estonian Museum of Natural History faced the common museum challenges of engaging visitors more effectively, showcasing more within its limited physical space, and increasing the number of new and returning guests. To address this, they partnered with Mobi Lab to implement its World Engine augmented reality platform.

Mobi Lab developed a solution consisting of a mobile app and a web-based content management system, enabling museum staff to easily add AR content to existing exhibits. This resulted in a 30% increase in visitors who had downloaded the app before arriving. The project was highly successful, dramatically improving engagement, particularly with previously overlooked exhibits and older demographics, and earned the Estonian Design Awards Bronze and a Special Award.

Estonian Museum of Natural History