Case Study: OLX achieves clearer, more consistent Polish UX writing with Mobee Dick

OLX localizes 10 user flows with Mobee Dick for 12 million monthly users

OLX, a major global online marketplace, needed to adapt its app's content for Polish users following a rebranding. They faced the challenge of localizing user interface text from English to Polish while maintaining the brand's concise tone and ensuring gender neutrality where possible. For this task, OLX turned to the vendor Mobee Dick for their UX writing service.

Mobee Dick implemented a comprehensive localization solution, analyzing user flows and adapting content to suit Polish users while preserving the brand's voice and tone. The vendor's work included writing app store descriptions and landing page copy. This 18-month collaboration successfully adapted 10 user flows, with the polished content now reaching 12 million people monthly in Poland. Mobee Dick's efficient delivery and high-quality translations received strong praise from the OLX team.

OLX