Case Study: University of Cambridge improves digital engagement with Mobas

University of Cambridge improves digital engagement with Mobas

The University of Cambridge, a world-renowned academic institution, partnered with the agency Mobas to enhance its digital engagement. The challenge was to reach younger and more diverse audiences, improve accessibility and usability across its college and venue websites, and present complex information with clarity while building a cohesive digital experience across multiple platforms.

Mobas delivered a holistic digital solution that included a millennial-focused social media campaign, new inclusive websites for colleges, a modernized events site, and a refreshed platform for a conference venue. The results included increased engagement across social and digital channels, improved accessibility and usability, and clearer online journeys that led to stronger enquiries and conversion, all contributing to a more unified digital experience.

University of Cambridge