Case Study: Saffron Building Society strengthens member engagement with Mobas

Saffron Building Society achieves its best performing four years on record with Mobas

Saffron Building Society, a long-established mutual, partnered with the vendor Mobas to address challenges in member engagement and digital modernization. The Society needed to build stronger connections with both existing and prospective members, modernize its digital communications across campaigns and platforms, and ensure greater clarity and brand consistency.

Mobas delivered a refreshed creative direction and clearer messaging frameworks for campaigns and digital touchpoints. The solution included digital assets designed for strong engagement and a campaign approach that balanced member value with commercial goals. As a result, Saffron Building Society achieved its highest lending record and largest ever uptake of savings products, alongside significant growth in customer acquisition and strengthened retention. Mobas helped create a future-ready brand that drives long-term commercial momentum.

Saffron Building Society