Case Study: Novartis Animal Health improves pet owner understanding with Mobas

Novartis Animal Health improves owner understanding with Mobas

Novartis Animal Health, a global provider of pet health treatments, partnered with the agency Mobas to address the challenge of translating their clinical information into clear and compelling consumer messages. They needed to improve pet owner understanding of complex conditions and long-term treatments while also supporting veterinary teams with simpler educational tools and building consistency across their various product categories.

Mobas developed consumer-friendly brand identities and messaging frameworks that simplified complex veterinary information into accessible and reassuring communication. The solution included educational materials to support treatment adherence and clear collateral for use in clinics and at home. As a result, Mobas helped Novartis Animal Health achieve improved owner confidence, stronger alignment between vets and pet owners, and a more coherent communication foundation for future activity.

Novartis Animal Health