Case Study: East Anglian Air Ambulance builds community trust and awareness with Mobas

East Anglian Air Ambulance builds a flexible awareness campaign with Mobas for long-term community trust

The East Anglian Air Ambulance (EAAA) partnered with Mobas to address the challenge of building awareness for its critical emergency service. As many people may never directly encounter the service, EAAA needed a campaign to communicate its importance and presence in a way that felt immediate, relevant, and emotionally authentic to communities across the East Anglia region.

Mobas developed a flexible awareness campaign platform centred on the emotionally resonant message, “We’ll be right there.” This versatile approach balanced strategic clarity with authentic storytelling, allowing the campaign to run cohesively across outdoor, radio, and social channels. The solution successfully strengthened community trust and emotional connection, creating a powerful and recognisable identity for EAAA that can evolve for long-term use.

East Anglian Air Ambulance