Case Study: Mariehamn achieves a stronger digital presence with Mobal

Putting the Town of Mariehamn on the digital map

Mariehamn, the town capital of the Åland Islands in Finland, partnered with Mobal after struggling to manage more than 80 Google business profiles across locations like libraries, playgrounds, sports facilities, and city services. Outdated hours, missing details, and inconsistent listings on Google Maps and Search made it difficult for locals and tourists to find accurate information and trust what they saw online.

With Mobal’s platform, Mariehamn centralized control of all 80+ profiles, ensuring each listing was verified, branded, and kept up to date with the right logo, images, and information. Mobal also helped the town monitor reviews and share announcements and safety updates, resulting in a more coherent digital presence, stronger trust, and easier access to information for residents and visitors.

Mariehamn