Case Study: Momotoko boosts direction requests by 316% with Mobal

Momotoko Mastering the Online Landscape and Driving Restaurant Growth with a 316% Increase in Direction Requests

Momotoko, a fast-growing restaurant group with 12 locations in Finland and Estonia, struggled to keep Google business profiles accurate and up to date as it expanded. To solve this, it partnered with Mobal and used Mobal’s managed profile management service to take the burden of day-to-day profile upkeep off its team.

With Mobal handling reviews, opening hours, and overall Google profile management, Momotoko improved its online visibility and customer engagement. The results were strong: direction requests increased by 316% from 5.4K to 17K in a year, profile views rose by 223%, website visitors increased by 279%, and phone calls went up by 196%.

Momotoko

Erik-Herald Valter

Chief Marketing Officer