Case Study: ICA Nära Sergels Torg boosts Google visibility and foot traffic with Mobal

ICA Nära Sergels Torg achieves greater searches, actions & views with Mobal

ICA Nära Sergels Torg, a grocery store in Stockholm, was struggling with an outdated and unclaimed Google Business profile that created poor first impressions, showed inaccurate information, and failed to highlight the store’s offerings. Mobal helped the store take control of its local online presence and improve how it appeared in Google search and Maps.

Using Mobal’s Google profile management service, the team claimed and verified the profile, updated hours and details, replaced weak imagery with on-brand photos, and kept the listing active with weekly offers and review responses. The result was a 75% increase in profile actions, a 66% rise in profile views, and a 78% jump in local search visibility, helping turn online searches into more store visits.

ICA Nära Sergels

Per Uhrström

Store Manager