Case Study: Stockholm Quality Outlet boosts clicks by 48% with Mobal

How Stockholm Quality Outlet Maximizes its Visibility on Google

Stockholm Quality Outlet, one of Northern Europe’s largest outlet destinations with 70+ stores and around 200 brands, needed a stronger digital presence to match changing customer behavior. Their Google Business profile had been running on autopilot with outdated information, missed updates, and little strategy for turning online searches into store visits, so they turned to Mobal’s managed service.

Mobal updated Stockholm Quality Outlet’s Google profile weekly with fresh offers, events, images, and accurate information, while also responding to every customer review and consolidating analytics in one place. The result was a 48% increase in Google profile click-through rate over the last six months, helping drive more online interest into real-world shoppers and supporting record visitor and turnover growth.

Stockholm Quality Outlet

Julia Ferm

Marketing Manager