Case Study: Salon Eliza achieves more online visibility and bookings with Mobal

How Salon Eliza, a Popular Hair Salon, Enhances Their Google Visibility with Mobal

Salon Eliza, a third-generation family hair salon in Porvoo, Finland, wanted to improve its online visibility and stop losing potential clients to outdated Google Business Profiles. Before working with Mobal, the salon’s profiles had sporadic updates, missing posts, unanswered reviews, and stale photos that made it harder for new customers to find and trust them online.

Mobal took over managing Salon Eliza’s Google profiles, providing weekly updates with fresh photos, posts, offers, and personalized review responses. The results were strong: website visits increased by 62.7%, phone calls rose by 34.5%, and Salon Eliza reached the #1 spot for “hairdresser Porvoo,” helping the salon attract more bookings while saving Malin Kajander significant time.

Salon Eliza

Malin Kajander

Owner