Case Study: MacPeople boosts store visibility and foot traffic with Mobal

How MacPeople's Business Profile Tune-up Guides More Customers to their Stores with the Help of Mobal

MacPeople, Finland’s largest Apple Premium Reseller, needed a better way to keep its store profiles accurate and up to date across Google Maps and Apple Maps. The company wanted to improve findability, help customers contact the right store more easily, and deliver a premium online-to-in-store experience that matched its brand.

To solve this, MacPeople worked with Mobal to manage and update its business profiles more efficiently. With Mobal, the team could track store performance easily and keep information current in seconds. The result was a 34% increase in impressions and a 27% increase in interactions, including website visits, calls, and direct navigations, helping drive more customers into stores.

MacPeople

Miika Haapala

Marketing Manager