Case Study: Helsinki Outlet boosts clicks and trust with Mobal

How Helsinki Outlet Builds Its Google Profile for Authenticity and Embraces Customer Feedback for Excellence

Helsinki Outlet, a shopping center in Finland with 40+ premium brands, needed a better way to manage its Google Business Profile and customer feedback. The team’s time was stretched thin, making it hard to keep key information like opening hours, directions, offers, and events accurate and up to date, while also tracking review trends effectively. They turned to Mobal for help with local profile management.

With Mobal managing Helsinki Outlet’s Google profile, the business kept its online information current, responded more effectively to customer feedback, and aligned its digital presence with the in-store experience. The results included 76,299 profile clicks over six months and a 14.2% increase in click-through rate to 16.81%, helping Mobal drive more trust, visibility, and visits for Helsinki Outlet.

Helsinki Outlet

Nicole Flink

Senior Marketing Specialist