Case Study: Byggmax turns Google Profiles into a marketing machine with Mobal

How Byggmax Streamlined their Business Listings Management and Reach Millions of People on Google

Byggmax, a Nordic construction retail company with 190 stores across Sweden, Finland, Denmark, and Norway, struggled to manage Google Business Profiles at scale. Their listings were time-consuming to maintain, often outdated, and lacked a clear process for handling updates, reviews, and customer engagement. Byggmax turned to Mobal for local listing management and Google profile optimization.

With Mobal, Byggmax can update all 190 profiles in minutes, publish campaigns and images in bulk, and respond to reviews using templates. The result was a major boost in local visibility and engagement: profile views increased by 418%, local post views jumped from 500 to 43,000 (+8600%), and review volume rose significantly with a 30% increase in 4-5 star ratings. Mobal helped Byggmax save days each month while keeping every store listing professional, consistent, and up to date.

Byggmax

Richard Westerlund

Marketing Manager