Case Study: Newsec boosts Google visibility and customer engagement with Mobal

Driving Customer Engagement and Marketing Opportunities for Newsecs Local Shopping Centers' Hertsi, Niitty, and Länsituuli

Newsec, which manages the shopping centers Hertsi, Niitty, and Länsituuli in Finland, needed a better way to maintain a modern and accurate online presence. Before working with Mobal, the team struggled to keep Google Business profiles updated while balancing other responsibilities, leading to outdated information, missed customer updates, and limited digital engagement. Mobal’s Local Listings Service was used to simplify profile management and improve visibility.

With Mobal’s help, Newsec kept all three shopping center profiles consistently updated with fresh imagery, accurate details, and faster responses to customer feedback. The results were strong: Länsituuli’s CTR increased by 70%, Hertsi’s by 63%, and Niitty’s by 62%, while interactions rose by 47%, 8%, and 28% respectively across the profiles. Mobal also helped unlock new marketing opportunities, leading to more website visits, calls, direction requests, and stronger customer engagement.

Newsec

Hanna Feodorov

Shopping Center Manager