Case Study: USDA modernizes crop insurance experience with MO Studio

U.S. Department of Agriculture improves onboarding by over 2 months with MO Studio

The U.S. Department of Agriculture (USDA) faced the challenge of modernizing its legacy crop insurance software, known as "Crop." The system, vital for farmers and agricultural businesses, was hindered by outdated technology and a development-led approach that lacked user-centered design, leading to a fragmented experience for its many users. MO Studio was brought on by ACE Info Solutions to apply human-centered design to this complex problem and help improve the user journey.

MO Studio conducted extensive research to map the user ecosystem and identify key pain points. Their solution involved creating foundational design artifacts like an ecosystem map and a research plan, which helped drive alignment and reshape the product roadmap. By advocating for and integrating human-centered design practices into the program's culture, MO Studio helped lay the groundwork for a more seamless and cohesive user experience, setting the stage for future modernization efforts.

U.S. Department of Agriculture (usda)