Case Study: Leading TV Sports Network achieves $1.11 Cost Per Visit with MNTN Performance TV

TV Sports Network Scores a $1.11 Cost Per Visit With Mntn Performance TV

Leading Tv Sports Network, the go-to destination for games, scores and news for Florida teams, wanted to increase tune‑in and live viewership for its NBA lineup across linear broadcasts and its app. Needing an accountable, measurable solution, the network turned to MNTN and its Performance TV product to reach more local hoops fans.

MNTN implemented Performance TV with Oracle Data Cloud audience targeting, dayparting during the 5–7 PM game window, Living Room Quality CTV delivery, automated media buying, and an Audience Extension across web and mobile. The campaign drove measurable results — a $1.11 cost per visit and a 13.45% site visit rate — efficiently boosting tune‑in and app viewership for the network.