MNTN
16 Case Studies
Case Study: Tulalip Resort Casino achieves a 1.38% site visit rate with MNTN Performance TV
A MNTN Case Study
Tulalip Resort Casino Drives a 1.38% Site Visit Rate with MNTN Performance TV
Tulalip Resort Casino, a Seattle-based resort and casino, partnered with MNTN to expand reach and drive awareness among a local, hard-to-reach audience (cord cutters) using MNTN Performance TV. Their goal was to find precise, measurable ways to drive site traffic and reach prospects not accessible via traditional television.
MNTN implemented a geo-targeted Performance TV campaign—integrating Oracle Data Cloud segments, targeting ages 25–39 with gaming and resort interests, and serving ads on premium Connected TV networks—while its automated buying optimized delivery and bidding in real time. The campaign drove a 1.38% site visit rate and an average cost-per-visit of $10.91, giving Tulalip Resort Casino trackable, higher-than-display visit performance and measurable site traffic from TV advertising.
Open case study document...