Case Study: Top-3 Auto Parts Retailer achieves 4X ROAS and low-cost site visits with MNTN Performance TV

Top-3 Auto Parts Retailer Reaches In-Market, Motivated Buyers with MNTN Performance TV

Top-3 Auto Parts Retailer, a leading automotive aftermarket provider serving pros and DIYers, needed a new way to raise brand awareness and drive visits to stores and its website in a crowded, competitive market. To reach viewers where they were increasingly spending time, the retailer turned to MNTN and its MNTN Performance TV solution to break through via Connected TV.

MNTN ran two CTV campaigns (motor oil and car batteries) using top-tier inventory, high-quality video, Oracle Data Cloud targeting, continuous auto-optimization, and Verified Visits cross-device measurement. The campaigns reached millions of households and delivered strong performance: the battery campaign achieved 4X ROAS (cost per completed view $0.06), the motor oil campaign 2X ROAS (CPV $0.05), with overall metrics including a $4.23 cost per visit and a 0.82% site visit rate — demonstrating MNTN’s ability to drive reach and measurable return.