Case Study: Leading Subscription Box achieves 5X ROAS and $0.84 Cost Per Visit with MNTN Performance TV

Subscription Box Brand Drives 5X ROAS and $0.84 Cost Per Visit with MNTN Performance TV

Leading Subscription Box, a subscription service that ships handcrafted murder-mystery experiences, needed to drive new site traffic and grow subscriptions beyond what traditional linear TV could deliver. They turned to MNTN and its Performance TV solution to target likely converters and gain transparent, measurable direct-response metrics.

MNTN deployed Performance TV with Oracle Data Cloud audience targeting, automated media buying, and Cross Device Verified Visits to reach true-crime fans, seasonal audiences, and crime-show viewers while tracking cross-device conversions. The campaign delivered strong results for MNTN’s customer: about 5X ROAS (5.9X reported), a $0.84 cost per visit, a 3.31% site visit rate, and a $74.18 average order value.