Case Study: Subscription-Based SaaS Brand achieves 2X ROAS with MNTN Performance TV

Subscription-Based SAAS Brand Drives 2X Higher ROAS vs. Retargeting With MNTN Performance TV

Subscription-Based SAAS Brand, a leader in subscription language-education software, needed to efficiently introduce a new brand and pricing model to a mass audience. They partnered with MNTN and used MNTN Performance TV to reach consumers where and when they were watching.

MNTN ran a targeted Performance TV campaign—targeting users who bought similar products in the past 180 days, applying geo-specific targeting and network enhancements, excluding prior 12‑month site visitors, serving ads across major CTV apps (The History Channel, Discovery, TLC, NBC Sports), and using Performance TV’s Audience Extension to follow viewers with display ads. MNTN’s approach delivered a 2X ROAS, reached 932,410 viewers, drove 9,850 unique site visits and over 960,000 page views (0.47% visit rate) with a 97% completion rate.