Case Study: Plenty of Fish achieves a 16.97% conversion rate and efficient new signups with MNTN Performance TV

Plenty of Fish Reels in New Signups With a Double Digit Conversion Rate

Plenty of Fish, a leading dating app, needed a new performance channel that could deliver direct-response results comparable to paid search and social while also building TV-driven brand awareness. They turned to MNTN and its Performance TV solution to run measurable, performance-focused television campaigns tied to acquisition metrics.

MNTN implemented a Performance TV prospecting campaign using Oracle Data Cloud audiences, Living Room Quality targeting to run ads only on TV screens, and Audience Extension display ads, with automated optimization and Cross-Device Verified Visits attribution (integrated with Google Analytics). The campaign met its CPV/CPA goals while driving new signups and awareness—achieving a 1.96% verified visit rate and a 16.97% conversion rate.

Plenty of Fish

Mitra Shad

Senior Brand Manager