MNTN
16 Case Studies
Case Study: On‑Demand Fitness Platform reaches in‑market prospects at $3.74 cost per visit with MNTN Performance TV
A MNTN Case Study
On-Demand Fitness Platform Reaches In-Market Prospects at a $3.74 Cost per Visit With Performance TV
Fitness, a leading on-demand fitness platform, needed a way to expand growth beyond paid search and social to reach in-market shoppers looking for at-home fitness subscriptions. They partnered with MNTN and used MNTN Performance TV to prospect on Connected TV and drive new site visits and digital signups via direct-response ads.
MNTN helped Fitness repurpose user-generated testimonial video for CTV, build high-intent audiences with Oracle Data Cloud, add Audience Extension display across web and mobile, and optimize delivery with automated media buying and Cross-Device Verified Visits attribution (integrated with Google Analytics). The campaign drove valuable, cross-device traffic at a $3.74 cost per visit and generated tens of thousands of dollars in new revenue, demonstrating MNTN’s ability to reach high-intent fitness prospects efficiently.
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