Case Study: Leading Luxury Resort achieves strong site traffic and low CPA with MNTN Performance TV

Luxurious Caribbean Resort Drives New Traffic with MNTN Performance TV

Leading Luxury Resort, a newly opened luxury hotel and resort, needed to raise brand awareness and drive site traffic while educating potential guests about its island amenities. To reach affluent travelers and build recognition for the new property, the resort partnered with MNTN and used MNTN Performance TV as their advertising channel.

MNTN deployed Performance TV targeting high‑income, luxury travelers interested in Caribbean and beach destinations and used Verified Visits to track cross‑device behavior. The campaign delivered measurable results: a cost per completed view of $0.05, cost per visit of $10.43, site visit rate of 0.27%, and a CPA of $71.12, enabling MNTN to efficiently drive the right audience to the resort’s site and demonstrate clear campaign impact.